Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business. Plus, its benefits extend far beyond increasing sales.
When you advertise on a website or in a magazine, you have limited access, but social media sites give business owners access to a large audience who can choose to "like" or "follow" your business and its updates.