Contextual Advertising

Contextual advertising refers to the practice of placing ads on web pages based on the content of those pages.

Contextual advertising is a type of targeted advertising that takes keywords and content of the webpage into consideration to display ads instead of the user behavior. The ads are placed on the web page depending on the content on it. Contextual ads in print, along with topical advertising and interactive print ads, gave incredible creative freedom and served as an outlet for some very original ideas in the seemingly outdated print medium.